The 20 Best Influencer Marketing Agencies in the UK (2024)

Let's be real – influencer marketing isn’t just a buzzword, it's a full-blown megatrend that has shaken up the marketing game.

As consumers become savvier and more sceptical of traditional advertising, brands are turning to influencers to authentically connect with their target audiences. And who better to amplify your message than someone your audience already knows, likes, and trusts?

But here's the thing – not all influencer marketing campaigns are created equal. Choosing the right influencer marketing agency can be the difference between a campaign that soars and one that sinks harder than a lead balloon. That's why we're here to point you in the direction of the 20 best influencer marketing agencies in the UK for 2024. 

What is Influencer Marketing?

Before we dive into the juicy details, let's break down what influencer marketing is all about…Simply put, it's the practice of collaborating with influential individuals (a.k.a. creators) to promote a brand's products or services. These influencers can range from mega-celebrities with millions of followers to micro-influencers with highly engaged niche communities. Mega influencers, like Love Island stars or professional athletes, offer massive reach and instant recognition. On the other hand, micro and nano influencers (typically with 10,000+ followers) often boast higher engagement rates and more targeted audiences.

A savvy influencer marketing strategy often blends both types. Mega influencers provide the star power and broad reach, while micro-influencers deliver authenticity and deeper community engagement. This combination can create a powerful mix of social proof and widespread conversation about your brand across platforms like Instagram and TikTok.

Brands partner with influencers to reach their target audiences organically, leveraging the trust and credibility these influencers have built with their followers. From product endorsements and brand awareness campaigns to content creation and event amplification, influencer marketing offers a versatile toolkit for you to tap into. And the benefits? Here’s just a few…

• Targeted audience reach (no more shouting into the void)

• Authentic and relatable storytelling (because who doesn't love a good story?)

• High engagement and conversion rates (goodbye, banner ad blindness)

• Cost-effectiveness compared to traditional advertising (hello, ROI!)

• Measurable campaign performance tracking (data-driven decisions? Yes, please!)

But here's the thing – executing a successful influencer marketing campaign is no walk in the park. That's where influencer marketing agencies come in. These agencies specialise in guiding brands through the entire influencer marketing process, serving as experienced partners to ensure your campaigns deliver maximum impact.

What Do Influencer Marketing Agencies Actually Do?

Think of influencer marketing agencies as the matchmakers of the social world. Their job? Finding the perfect influencers to amplify your brand's message and connect you with your target audience. But that's just the tip of the iceberg.

These agencies handle everything from influencer discovery and vetting to campaign strategy and execution. They'll negotiate contracts, manage influencer relationships, and ensure content creation aligns with your brand's vision.

And let's not forget the all-important analytics and reporting (at Sway Me Good, we collect all the data for you). After all, what's the point of a campaign if you can't measure its success and fine-tune your strategy?

The 20 Best Influencer Marketing Agencies in the UK

With so many influencer marketing agencies out there, it can be overwhelming to know where to start. That's why we've curated this list of the top 20 influencer marketing agencies in the UK for 2024.

These agencies were carefully selected based on their industry expertise, influencer networks, campaign capabilities, analytics offerings, and proven track records of success. From full-service influencer solutions to niche specialties, this list covers agencies suited for businesses of all sizes and industries.

While influencer agencies offer direct solutions for advertisers (P.S. We work with influencer agencies too), brands just starting out in influencer marketing can also benefit from platforms like Sway Me Good, helping you to discover and connect with verified influencers. 

Without further ado, here is our list of top influencer marketing agencies. Drumroll please…

Find Your Influencer

Location: Manchester, UK

With a vast network of influencers across various niches, Find Your Influencer is a one-stop shop for brands looking to amplify their message. Their advanced influencer discovery tools and data-driven approach ensure you're partnering with the right influencers for your campaign goals. Whether you need micro-influencers or mega-celebrities, Find Your Influencer has you covered.

The Influencer Marketing Factory

Location: London, UK

As the name suggests, this agency is a well-oiled machine for executing top-notch influencer marketing campaigns. With a focus on strategic planning and flawless execution, The Influencer Marketing Factory takes a hands-on approach to managing every aspect of your campaign, from influencer selection to content creation and distribution.

We Are Social

Location: London, UK

We Are Social is a global socially-led creative agency that offers full-service influencer marketing capabilities. Their influencer marketing experts tap into cultural insights to develop strategic campaigns that drive meaningful connections with audiences. We Are Social's data-driven approach combines creative storytelling with advanced analytics.

Fanbytes

Location: London, UK

Specialising in Gen Z and millennial audiences, Fanbytes is the go-to agency for brands looking to tap into the youth market. Their team of young, culturally-savvy strategists deeply understands the latest trends and platforms, helping brands craft campaigns that resonate with these coveted demographics.

The Goat Agency

Location: London, UK

With a focus on sports and lifestyle influencers, The Goat Agency helps brands aligned with these markets score big with their campaigns. Their extensive network of athletes, fitness enthusiasts, and adventurers enables you to connect with audiences passionate about an active and healthy lifestyle.

Social Chameleon

Location: London, UK

Offering a full suite of influencer marketing services, Social Chameleon adapts to your brand's unique needs. From influencer discovery and campaign strategy to content creation and analytics, their team of experts provides a seamless end-to-end solution tailored to your goals.

inBeat Agency

Location: London, UK

InBeat Agency is all about creating authentic, on-brand content that resonates with your target audience. The team of creatives work closely with influencers to develop engaging storytelling that captures your brand's essence while feeling natural and organic.

The Social Shepherd

Location: Bath, UK

Like a shepherd tending to their flock, this agency guides brands through the influencer marketing landscape. With a focus on building long-term partnerships, The Social Shepherd can help you cultivate authentic relationships with influencers and their communities for sustained success.

Buttermilk

Location: London, UK

With a focus on nano and micro-influencers, Buttermilk lets brands tap into highly engaged niche communities. Their data-driven approach identifies the most relevant and impactful micro-influencers for your business, enabling you to connect with your target audience on a more personal level.

Noise Media

Location: London, UK

Noise Media knows how to cut through the digital noise and amplify your brand's message like a boss. Noise Media's team of creative strategists develops compelling campaigns that capture attention and drive real results, whether it's through viral content, influencer partnerships, or innovative activations.

Disrupt Marketing

Location: London, UK

Disrupt Marketing is all about shaking up the status quo and delivering game-changing campaigns. With a focus on creativity and innovation, this agency helps brands stand out from the crowd and connect with their audiences in meaningful, unexpected ways.

House of Marketers

Location: Nottingham, UK

This agency is a veritable mansion of marketing expertise, offering tailored influencer solutions for every brand. From luxury and fashion brands to technology and lifestyle companies, House of Marketers' diverse team of specialists can craft campaigns that resonate with your unique audience.

Kairos Media

Location: London and Manchester, UK

With a keen eye for identifying the perfect moment, Kairos Media helps brands capitalise on timely opportunities. Their team of trend forecasters and cultural analysts ensure your influencer campaigns align with the latest cultural zeitgeist, enabling you to tap into conversations while they're hot.

Bark Social

Location: London, UK

This agency barks up the right tree, connecting brands with influencers who truly resonate with their target audience.

Bark Social's rigorous vetting process and deep understanding of audience personas help them identify the perfect influencer matches for your brand.

Seen Connects

Location: London, UK

With a focus on authenticity, Seen Connects helps brands forge genuine connections with their audiences. They work with influencers who share your brand's values and can create content that feels authentic, building trust and long-term loyalty with your target audiences.

Sociably

Location: London, UK

As the name suggests, Sociably is all about creating social connections between brands and their ideal communities. Sociably's team of community managers and influencer liaisons help brands cultivate meaningful relationships with influencers and their followers for sustained engagement and advocacy.

Purple Goat

Location: London, UK

Standing out from the herd, Purple Goat offers a fresh, inclusive, and creative approach to influencer marketing. They specialise in disability representation and inclusivity in influencer campaigns. Their unique perspective allows them to tap into often overlooked communities, helping brands authentically connect with diverse audiences while promoting genuine representation. Their expertise in inclusive marketing not only captures attention but also drives meaningful social impact, making them a standout choice for brands committed to diversity and accessibility.

Socially Powerful

Location:

Harnessing the power of social media, this agency helps brands make a lasting impact with their campaigns.

Socially Powerful, made up of social media experts and influencer strategists, create campaigns designed to go viral and spark conversations, helping you build buzz and drive real business results.

Influencer

Location: London, UK

Aptly named, Influencer is dedicated to helping brands navigate the ever-evolving influencer landscape. With a deep understanding of the latest platforms, trends, and best practices, Influencer ensures your campaigns stay ahead of the curve and deliver maximum impact.

Ritual Network

Location: UK

With a focus on building long-term relationships, Ritual Network ensures brands cultivate loyal communities through influencer partnerships. Their approach emphasises authenticity and encourages genuine connections, enabling you to build a loyal following of advocates and ambassadors.

Choosing the Right Influencer Marketing Agency: Top Tips

With so many agencies to choose from, how do you find the perfect match for your brand? Here are a few key factors to consider:

Influencer Vetting and Selection Process

A best-in-class influencer marketing agency should have a rigorous, multi-step vetting process to identify the right influencers for your brand.

This goes beyond just follower counts and engagement metrics. They should thoroughly vet each influencer's personal brand voice, content style, audience demographics, and brand affinities to ensure an ideal match. A thorough vetting process also weeds out influencers with fake or bot-inflated followings.

Campaign Strategy and Execution Capabilities

From ideation to activation, a top influencer marketing agency should offer full-service capabilities. Their creative strategists should develop engaging, insight-driven campaign concepts that ladder back to your marketing objectives. They should then have the production resources and project management skills to flawlessly execute multi-influencer campaigns across various platforms and content formats.

Look for an agency that can deftly handle everything from influencer recruitment and briefings to content creation, distribution, and amplification.

Analytics and Reporting Capabilities

 Data-driven measurement is crucial for proving positive ROI and optimising your influencer strategies. A leading influencer marketing agency should provide robust campaign reporting powered by best-in-class tools and analytics. This includes granular metrics like impressions, engagements, conversions, sales lifts, and more. Their analysts should deliver actionable insights that enable agile optimisation and inform future influencer strategies and budgets.

Transparency and Communication

Frequent, transparent communication is paramount when working with an external influencer marketing partner. The agency should proactively keep you informed at every stage - from influencer sourcing and finalising creative directions to real-time campaign delivery updates. Look for an agency with solid relationship management principles and easy access to their influencer marketing expertise.

Budget and Pricing

Influencer marketing investment can span a wide range based on your objectives and scale. A reputable agency should offer full pricing transparency with no hidden fees. They should align budget scopes with your desired outcomes and scale requirements. Ultimately, they should deliver strategic influencer programmes that provide strong value and measurable ROI on your influencer investment.

Why Agencies and Brands Use Sway Me Good To Scale Influencer Marketing

Sway Me Good empowers agencies and brands to connect directly with influencers and take control of your influencer marketing efforts from start to finish. With Sway Me Good, you get:

• A user-friendly platform that takes the guesswork out of influencer marketing.

• Access to a verified network of influencers across various niches and audience sizes.

• Streamlined processes for finding, negotiating with, and hiring influencers.

• Tools for influencers to showcase their content and grow their creator business.

• Transparent pricing and fee structure for both brands and influencers.

• Performance tracking and analytics for measuring campaign success.

• A time-saving and cost-effective solution for influencer marketing campaigns.

So, whether you're a seasoned pro or just dipping your toes into the influencer waters, we've got your back. Many influencer marketing agencies use Sway Me Good to support their clients on campaigns, which is an excellent option for advertisers who prefer a hands-off approach to creative brief ideation and one-on-one campaign support. 

With our user-friendly platform and access to a verified network of influencers across every niche, we provide the tools and resources you need to streamline the entire influencer marketing process from start to finish.

The Path to Influencer Marketing Success

Influencer marketing has gone from simple marketing buzz to an essential strategy for brands vying to authentically connect with consumers in an era of ad fatigue and fragmented attention. 

Whether you opt to partner with an influencer marketing agency or try out the Sway Me Good platform for yourself, the key lies in finding genuine voices that resonate with your target audience. By integrating influencers who align with your brand values and message, you can create more engaging, relatable, and impactful campaigns that cut through the noise and foster lasting connections with consumers.