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How To Run Influencer Marketing Campaigns At Scale

A Guide For Campaign Managers. How to keeping your head above water as a busy campaign manager.

Gad

Marketing Manager

As a busy campaign manager juggling multiple influencer campaigns, often it’s simply about keeping your head above water and staying organised.

Every decision you make is about increasing the performance of your campaigns while simultaneously operating in a more productive and efficient way.

The problem is, the more influencer campaigns you manage, the harder it gets to stay on top of everything. Each campaign adds hours of manual tasks. Finding influencers, coordinating shipping, and gathering addresses. And then there’s the endless data entry into spreadsheets required for reporting. A time drain that could be better spent elsewhere

How to successfully run influencer marketing campaigns at scale

To successfully scale any influencer marketing operation, there’s always one fundamental truth at play: you will need to embrace technology. Specialist influencer marketing platforms are the only feasible way to be able to manage large-scale influencer marketing campaigns. We recommend you look for a platform that enables you to:

Streamline influencer research and outreach. You’re aiming to build a documented, repeatable, fast and efficient process for finding and contacting influencers. First, take time to template/systemise everything, making it as quick as possible for any other member of staff to rinse and repeat.

Then, look for ways to accelerate influencer discovery using technology. For example, With Sway Me Good’s AI-powered Sway Match, we rate how each influencer matches with your brand, product, job requirements, and brief. Those ratings can then be calculated into a percentage score, with a higher percentage representing a better match. You can then reduce the time spent selecting ideal creators by ordering influencers according to that percentage score.

Move away from spreadsheets ASAP. Manually updated spreadsheets are a recipe for disaster and wasted hours. They’re error prone, tedious to update, and quickly become a huge timesuck. Instead, look for a platform that allows you to centralise comms, giving everyone in your team instant visibility on what’s happening with each individual influencer and campaign.

Find a shipping partner you can rely on. Campaign managers don’t have time to chase down influencer addresses, format them for labels, visit the warehouse to source stock and materials, ensure products are beautifully presented, and arrange shipping with your preferred courier. It’s a hassle, a challenge, and a significant drain on valuable hours

Did you know? Sway Me Good offers a full shipping service, so if you’re working with more than 100 influencers, we strongly recommend easing your burden by trusting us to take care of everything.

Remove manual processes at every turn. Wherever possible, you want things to happen automatically. Identifying influencers, understanding their potential fees, gathering shipping addresses, issuing contracts, collecting content results – all of these are ways to waste your time if they’re done manually.

Eradicate vulnerabilities, such as the risk of fraudulent content results and waning influencer relationships. As your influencer marketing operation grows, it becomes harder and harder to ensure everything you do is correct.

There are simply too many moving parts to keep track of. Using a platform with direct links to social media channels ensures your content results are validated. Centralised comms that both your team and influencers can access, enables influencers to feel valued and lets them see exactly what’s expected of them and when.

Bring campaign data together from different sources. With influencer marketing campaigns now stretching across several different social media platforms, being able to collate all campaign data and undertake platform-level comparisons allows you to drive the maximum ROI on your campaign spend.

You can determine which content engages better on which platforms, whether one platform provides a better audience fit than others, and which platform drives the most conversions. Having all the data together also enables comprehensive stakeholder reporting and enhanced strategy formulation. Understanding audience preferences and setting realistic KPIs is more achievable than ever.

Align results with reporting in other programs. If you’re talking to senior leaders, you need to justify influencer marketing in a language they’ll understand. Reporting the financial impact of influencer marketing is key.

The problems you avoid by using technology to scale influencer marketing

If you can take those seven steps, you’ll be a long way towards successfully scaling. Your stress as a campaign manager will soon start to reduce because you’ll move away from a range of problems, including:

Siloed data with no single source of truth. If you can’t be sure of your internal information, how can you be sure of anything? Every team member needs access to every piece of data.
Knowledge trapped in a single person’s head. Scaling influencer marketing simply doesn’t work if you’re 100% dependent on a certain person being in the office.
Tasks missed through overwhelm. Humans have breaking points. Eventually, we can’t take on anything else without making mistakes. Platforms, on the other hand, don’t.
Each new campaign increases the risk of failure. You shouldn’t have to be scared that the new deal you’ve signed might reveal your breaking point. You should be celebrating a win while being confident in your delivery.
Influencers feeling ignored as comms slip. Maintaining good influencer relationships makes your next campaign easier. It also enables you to land better content, faster, because influencers are familiar with your methods and preferences.
Time pressures meaning important issues like licensing being overlooked. With fewer balls to juggle and more systems in place, you’ll have confidence all important details are handled correctly.

Investing in a platform is the easiest way to achieve great results

Influencer Marketing Platforms like Sway Me Good offer a complete ecosystem for all influencer marketing management. In just a few clicks, campaign managers can deploy activity at scale.

Data-informed influencer discovery powered by AI project matching. Comprehensive reporting dashboards that make campaign analysis fast and efficient. Streamlined briefing, feedback, and approval processes on all submitted content. Integrated shipping. Effective filtering. Content licensing. All are available to help campaign managers like you finally get on top of your influencer marketing activity and be able to scale at the speed and size that meets your objectives.