Setting your campaign up for success
For each creative recommended by SwayMatch, you’ll be able to see the power of their reach at-a-glance, directly from your dashboard. To help you make more informed decisions and create even more successful campaigns, SwayMatch recommendations include:
• SwayMatch: a percentage score which displays how suitable the individual influencer is for your campaign. The higher the score, the better the match.
• Followers: this is the total amount of followers this influencer has on all linked social media platforms.
• Average Engagement: this is engagement across recent posts on all social platforms, and includes expected likes, number of comments and post impressions.
• RCP: the Rate Card Price is the amount you’ll pay to work with this influencer. This figure is colour coded using AI analysis. The colour represents how well the creator fits within the expected price range – a red background colour means they’re expensive, whilst green is the sweet spot.
If you’re looking to work with multiple influencers, your SwayMatch dashboard will also show you aggregated data for the whole list of recommended influencers. The SwayInsights tool, powered by SwayMatch, puts more informed decision making at your fingertips and includes:
• Influencers: the number of creatives in the selected package.
• Estimated Reach: this is the total expected reach for the complete package of SwayMatch creatives and predicted impressions for future posts, based on their combined historical social performance.
• Estimated CPM: this is Estimated Cost per Mille, or the estimated cost of 1,000 impressions, across the recommended influencers.
• Total Price: this is the total rate card prices of the influencers selected, should you accept them all.