Marketing Manager
Every subscription brand has a problem month. For Earth & Wheat, it was December.
Year after year, the pattern repeated: as shoppers shifted spending toward festive groceries, bread subscription sales dropped sharply — by as much as 53% by mid-December.
Most brands accepted this as seasonal reality. Earth & Wheat saw it differently: an opportunity to test whether strategic influencer gifting could reverse a predictable decline — and acquire subscribers who’d actually stay.
Using SwayMatch AI, Sway Me Good matched Earth & Wheat with 20 sustainability-focused micro-creators, averaging 10k followers each. The campaign focused on two post-holiday themes — rescuing Christmas leftovers and starting the year sustainably — content that solved a real problem for their audience, rather than generic promotion.
ROAS
December Slump Reversed
Creators Matched
Sway Me Good helps brands run paid collaborations, gifting, UGC, and affiliate campaigns within a single platform—with built-in creator matching, execution, and performance tracking.
Email gad.harari@swaymegood.global or click below to book a 20-minute discovery call.
