How A Strategic Gifting Campaign Drove 7k+ Affiliate Clicks for Benefit Cosmetics

See how strategic matching, creative freedom, and real-time tracking generated 7,351 affiliate clicks and £8k in earned media value (EMW) for Benefit Cosmetics.
Picture of Tofunmi Alo
Tofunmi Alo

Marketing Manager

The Challenge

Most beauty gifting campaigns fail. Creators receive free products, post once — if at all — and disappear, with no measurable return for the brand. Benefit Cosmetics wanted proof gifting could work harder than that: real engagement from creators who’d actually use and recommend the product, with traffic back to Benefit’s site that could be tracked, not guessed at.

The Strategy

Sway Me Good matched Benefit Cosmetics to 50 UK beauty creators using SwayMatch AI, based on audience demographics, engagement rates, content authenticity and genuine brand affinity. The result: creators who genuinely loved Benetint produced authentic tutorials, honest reviews and lifestyle content that drove measurable traffic to Benefit’s site.

In Numbers

7,351

Affiliate Clicks Generated

£7,578

Earned Media Value

126%

Content Creation Rate

About Sway Me Good

Sway Me Good helps brands run paid collaborations, gifting, UGC, and affiliate campaigns within a single platform—with built-in creator matching, execution, and performance tracking.

Ready to see what strategic creator marketing can do for your brand?

Email gad.harari@swaymegood.global or click below to book a 20-minute discovery call.

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