Our Story
Influencer Marketing is challenging. In 2018, James, our founder was trying to put together a campaign for a food brand he was working on and balancing tens of influencers, getting product out, evaluating data, statistics and content in order to negotiate a good price. Doing it manually worked, but wasn't scalable, efficient or cost effective. Sway Me Good was born out of necessity. What started as an internal influencer management and analytics system quickly blossomed into our gold standard influencer marketing platform today. Now, we offer software that standardises and professionalises how influencers, brands and agencies work together. We are bringing influencer marketing in line with every other successful marketing channel, with the marketing technology to support it.
Sway Me Good's mission to deliver efficiency in marketing processes requires us to constantly innovate to deliver global impact.
"In the age of artificial intelligence, big data, and an ever-increasing demand for creator advertising - the way we foster a fast growing community of advertisers and creators requires us to go above and beyond and to set the global standard for influencer marketing.”
James Eid
Chief Executive Officer
Influencer MarTech built with real tech, proudly working with...
