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Influencer marketing offers enormous potential value to brands who leverage it as part of their marketing mix.

It might take days, it might take weeks, or maybe you might even last months. Eventually, you’re going to hit a capacity ceiling.

If you’ve ever tried to calculate the ROI of the influencer marketing campaigns you’ll know it’s rarely straightforward.

Composing a clear, objectives-driven brief is one of the most crucial steps in achieving influencer marketing success.

Influencer marketing is booming. Influencer marketing could be one of the hottest tickets to measurable client impacts

For most agencies, setting up an influencer marketing service seems a straightforward and potentially lucrative task.

There’s no doubt about it: influencer marketing is a huge growth opportunity for agencies looking to expand their services.

Let's be real – influencer marketing isn’t just a buzzword, it's a full-blown megatrend that has shaken up the marketing game.

Assigning a monetary value to influencers can be difficult as there is little standardisation in the advertising industry.