Tofunmi Alo
Every subscription brand has a problem month. For Earth & Wheat, it was December.
Year after year, the pattern repeated: as consumers shifted spending toward festive groceries, bread subscription sales dropped sharply. By mid-December, sales typically fell by as much as 53%.
Most brands accepted this as seasonal reality. Earth & Wheat saw it differently—as an opportunity to test whether strategic influencer gifting could reverse a predictable decline. The goal of this campaign was more than stabilising sales. It was also to acquire subscribers who would stay.
Using SwayMatch AI, we matched Earth & Wheat with 20 sustainability-focused influencers, micro-creators averaging 10k followers each. We focused on two post-holiday themes: rescuing Christmas leftovers and starting the year sustainably. Content that solved real problems for their audiences.
The campaign didn't just reverse the seasonal sales decline, it became a strategic success.
Want to see how we did it?
Download the full Earth & Wheat case study to see the complete breakdown: SwayMatch AI creator selection criteria, campaign structure, week-by-week performance, ROAS progression analysis, and the key insights that made this approach work.
