Officially launched in 2023 following two years of software development, we’re a passionate group of marketers, creators, UX designers, data scientists and software developers. We realised that the traditional approach to influencer marketing was no longer working for brands or for influencers. It’s too slow, inefficient and lacks the agility that today’s fast-paced, ultra connected world demands.

Continuously innovating using cutting edge technologies, our platform is ultimately about connecting people in the most efficient and meaningful ways possible.

As is often the case, Sway Me Good was born as a solution to a problem. We emerged from within an established global fast moving consumer goods (FMCG) brand. As part of our marketing strategy, we wanted to run UGC and influencer campaigns at scale, but quickly realized that the traditional influencer marketing process was holding us back. It was impossible to brief and execute large-scale, creator-led campaigns with any degree of efficiency or efficacy. The process was lengthy, complex and frustratingly manual.

It was clear that the traditional influencer marketing campaign management workflow wasn’t designed to scale. We realized that if we wanted a different way, we needed to build it ourselves. So that’s exactly what we did. A separate division was launched with a mission to change the status quo and innovate through the marketing process.

This mission was so successful, that division became an independent company so that other businesses, from all around the world, could benefit.

We believe in the power of influencer marketing – in a reality whereby every consumer on social media has the potential to be reached with the right mix of creator and targeting. We also believe that every brand should be able to launch controlled influencer campaigns at scale with the same ease and efficiency that brands buy TV, radio, and billboard space.

We’ve set out to create something different. A platform that would bring incredible efficiency to influencer marketing. A tool that would allow brands and agencies to run their influencer campaigns at scale. To brief more efficiently, discover exactly the right creator, better target their audience, and drive enhanced results while saving time, reducing friction, and amplifying high quality content delivery at scale.

Following two years of intensive development, our start-up team of 20 talented individuals is united in one mission: to make your creator-led advertising processes better, faster, and more efficient.

Based at One Angel Court, London, we created the Sway Me Good platform to create new opportunities for collaboration and streamline workflows when working at volume. We launched the beta version of Sway Me Good in October 2023 and have made countless upgrades and improvements since then. Innovation is at the core of what we do, and our product team continues to ship high quality, much needed, MarTech software solutions.

We’re constantly curious and always evolving what’s possible. One of our latest innovations is SwayMatch, an AI-driven tool which makes it even easier for brands to find the right creators. You can book a call to learn more about Sway Me Good's suite of creator marketing tools. Here are some of the people who make this happen.