Cleaning Influencer Mrs Hinch ends collaboration with Tesco

Photo credit: Instagram / @mrshinchhome
Photo credit: Instagram / @mrshinchhome

Sophie Hinchcliffe, the cleaning influencer, also known as Mrs Hinch, has reportedly ended her two-year partnership with Tesco. Mrs Hinch had collaborated with the supermarket giant on several ranges, including homeware and clothing. However, only a limited number of her products are currently available on the Tesco website, with some items discounted to just 25p in stores. The source claims that Mrs Hinch has chosen to end her working relationship with Tesco to develop her own independent range of products.

Mrs Hinch has not confirmed this news herself but has not posted about her Tesco ranges since September 2022. She has previously partnered with Procter & Gamble brands and made £2.1m in the previous year through her company, Mrs Hinch Limited. In addition to her business ventures, Mrs Hinch recently shared on social media that her father and grandmother had been hospitalised. She also released a children's book earlier this year based on her own family's life on 'Hinch Farm'.