Resources & News
How to find influencers
For brands looking to reach a new market, an influencer's audience represents massive potential. Learn how to streamline influencer discovery and maximise your efficiency with Sway Me Good's powerful influencer marketing platform.
195d | 4 min read
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
251d | 2 min read
What metrics should you track to measure the success of your influencer marketing campaigns?
You’ve secured an influencer collaboration for your brand, and the campaign is in full swing. So, what’s next? Now it’s time to measure the success of the campaign by tracking metrics, as doing so will allow you to uncover what’s working, what’s not, and where you might need to make tweaks. But without the right know-how, knowing which metrics to track is easier said than done. That’s why we’ve put together this guide, providing an overview of which metrics to look at and, most importantly, why
261d | 2 min read
How to get a positive ROI from your influencer marketing
When it comes to marketing, a key performance indicator is a strategy’s return on investment, otherwise known as ROI. When it comes to influencer marketing, it’s no different. To ensure you’re getting good bang for your buck, you’ll want to know you’re making a profit from your partnership with an influencer. But how do you achieve this? In this post, we’re going to share some useful tactics for improving your chances of getting a positive ROI from your influencer marketing. 1. Choose an influ
268d | 3 min read
Chat Show host Jerry Springer dies age 79
Jerry Springer, the TV host known for his smash hit show 'The Jerry Springer Show', has passed away at the age of 79. His family announced that he died peacefully at his home in Chicago after his health took a turn for the worse, just months after being diagnosed with pancreatic cancer. He had joked about retiring while he was still healthy, following the cancellation of his latest show, "Judge Jerry," by NBCUniversal. Springer had a successful 27-year career hosting his show, which became
363d | 1 min read
Tiktok influencer denies involvement in crash that killed two men
At the Leicester Crown Court, it was alleged that TikTok influencer Mahek Bukhari had fabricated a false story about her role in a fatal crash that resulted in the deaths of Saqib Hussain and Mohammed Hashim Ijazuddin. Mahek Bukhari and her mother, Ansreen Bukhari, along with six others, were accused of killing the two 21-year-olds, who were forced off the road and killed in a collision on the A46. Despite evidence indicating that Mahek knew both victims before the crash, she denied any invol
364d | 1 min read
Emmerdale and The Hunt For Raoul Moat Actor Dale Meeks dies
Dale Meeks, an actor who played the role as Simon Meredith in the ITV Emmerdale, has passed away at the age of 48 due to heart failure, according to his family. Meeks had played the character on the show from 2003 to 2006. Ant and Dec, who had worked with Meeks in the 1990s on the BBC drama Byker Grove, paid tribute to him on social media, describing him as a "lovely guy." Ant and Dec tweeted “We are so incredibly sorry to hear the very sad news of Dale’s passing. He was the loveliest of guys
365d | 1 min read
Elon Musk removes legacy blue ticks from verified Twitter accounts
Celebrities, businesses and high-profile individuals will see changes to their Twitter accounts today as Elon Musk's decision to revamp Twitter's verification system has resulted in the removal of 'legacy' blue ticks from numerous accounts. Users who didn't subscribe to Twitter Blue also lose their verification badges. Previously, verified accounts were given blue ticks based on their public interest, but now only those with Twitter Blue can keep the blue tick. The change is part of Musk's a
371d | 1 min read
Popular influencer dumped by sponsor for admitting to killing two cats
Emma Claiir, a popular Australian influencer, has lost her partnership with skincare brand MCoBeauty after admitting to killing two cats during her childhood. Emma, who is 28 years old and a mother-of-one, apologised for her actions and expressed her regret. The confession was made during an episode of the podcast she co-hosts called Simply Chaotic. Emma stated that she accidentally killed her cat while swinging it around like a stuffed toy, and also killed her best friend's cat. The comments
372d | 1 min read
Montana legislators approved bill to ban TikTok
Montana legislators have approved a bill, SB 419, which would ban TikTok from operating in the state and prevent mobile app stores from offering the app for download to users in Montana. The ban would result in fines for TikTok, Apple, and Google if they violate the law, although it is uncertain how the state would enforce it. The bill now awaits the signature of Montana Governor Greg Gianforte. TikTok has opposed the ban, stating that it is an infringement on users' First Amendment rights an
373d | 1 min read
Cleaning Influencer Mrs Hinch ends collaboration with Tesco
Sophie Hinchcliffe, the cleaning influencer, also known as Mrs Hinch, has reportedly ended her two-year partnership with Tesco. Mrs Hinch had collaborated with the supermarket giant on several ranges, including homeware and clothing. However, only a limited number of her products are currently available on the Tesco website, with some items discounted to just 25p in stores. The source claims that Mrs Hinch has chosen to end her working relationship with Tesco to develop her own independent range
374d | 1 min read
Influencer faced backlash over purchasing first home at 21
Katylee Bailey, a 21-year-old influencer, shared a delightful video on both her TikTok and Instagram page, celebrating her achievement of purchasing a home without a mortgage. However, her happiness was short-lived as she was met with a wave of negative comments from trolls, criticising her for sharing her success when others are less fortunate. Katylee later posted a tearful apology on Tiktok, acknowledging the hostile responses and stating her gratitude for her luck. Despite the negative comm
378d | 1 min read
Kim Kardashian lands acting role on American Horror Story Season 12
Kim Kardashian stunned her fans by posting on Instagram that she will be joining the cast of American Horror Story season 12. The notice came in the form of a teaser trailer that she shared yesterday on her Instagram page. Although the clip did not feature Kim, it had ghostly music with the words "AHS12. Emma Roberts and Kim Kardashian are delicate. This summer." The upcoming season is called Delicate, based on Danielle Valentine's upcoming novel of the same name, and will be written by Halley F
380d | 1 min read
Married at First Sight participants banned from Instagram
This year’s Married at First Sight brides and grooms have been forbidden by Channel Nine from launching social media careers following the show's success. In previous seasons, participants were handed back their Instagram accounts just two weeks after the finale, but this year's cast members, such as Evelyn Ellis, Bronte Schofield, and Harrison Boon, will have to wait until May 8th, after the show has finished airing in the UK, before they can regain access to their social media accounts. The
386d | 1 min read
KSI announces break from social media following a racist slur
KSI, a well-known YouTuber influencer, has apologised for using a racist slur in a recent Sidemen YouTube video and has announced that he will be taking a break from social media. In the video, KSI used an offensive word while playing a game with his team. The video has since been removed from the Sidemen channel. However, the incident has ignited anger on social media, with many criticising KSI's actions. In response to the public's reaction, KSI issued an apology and stated that he will be
388d | 1 min read
Andrew Tate and brother released at last but under house arrest
Andrew Tate and his brother, Tristan, have been in police custody since 29 December, following allegations of rape, people trafficking, and forming an organised crime group. Both brothers have denied the accusations. Their detention period, originally scheduled to end on 29 April, has been replaced by a recent ruling from the Court of Appeal in Bucharest. The ruling has also granted the release of Georgiana Naghel and Luana Radu, but all four individuals must remain in their respective reside
389d | 1 min read
Andrew Tate and Tristan kept in custody for sex trafficking charges
Andrew Tate and his brother Tristan will be kept in custody while facing sex trafficking charges, as the Romanian court has denied their bail. Along with Luana Radu and Georgina Naghel, they will all remain in custody until April 21, despite not being formally charged yet. The Tate brothers were given the chance to present legal guarantees that they are not a flight risk, but their preventative arrest was still extended. Andrew Tate rose to fame in 2016 after being removed from the UK TV show
392d | 1 min read
Love Island winner Sanam banned as a Social Worker
The recent Winter Love Island winner has revealed that she is banned from returning to her former job, as a social worker. Sanam Harrinanan, who won the show's grand prize with her partner Kai Fagan, confessed that she is unable to go back to her former job, even if she desires to do so. The 24-year-old star expressed her intention to utilise her platform to assist local children, but would need to look for a different job other than social work. Meanwhile, Kai, who previously worked as a
393d | 1 min read
Lindsay Lohan, Akon and Ne-Yo fined for illegal promotion
Several high-profile celebrities, including Lindsay Lohan, Akon, and Ne-Yo, paid tens of thousands of dollars in fines to settle claims that they promoted cryptocurrency companies to their followers without disclosing that they were being paid promotions. The group, which also included Lil Yachty, social media boxer Jake Paul, and Michelle Mason, agreed to pay more than $400,000 to the U.S. Securities and Exchange Commission (SEC) for promoting Tronix and BitTorrent to their millions of socia
397d | 1 min read
Boris Johnson grilled by the Privileges Committee
During Wednesday's hearing with the Privileges Committee, Boris Johnson engaged in a heated exchange with senior MPs regarding his reassurances to the Commons that Covid rules and guidance were followed in No10 during the Partygate scandal. The former prime minister defended his actions, stating that the boozy gatherings were necessary for work morale during the pandemic. Ahead of the televised hearing, Johnson criticised the cross-party committee of MPs investigating his alleged lying over P
398d | 1 min read
Gary Lineker substituted as BBC Match of the Day host
Gary Lineker has resumed his role on BBC Match of the Day on Saturday since the fall out over his comments on social media. The football presenter was taken off his Match of the Day duties by the BBC as he refused to apologise for his comments posted on Twitter, prompting football pundits Ian Wright and Alan Shearer to stand in solidarity with him by refusing to appear on the show. Many A-listers and politicians took to social media to denounce BBC’s decision to suspend Lineker. After making
401d | 1 min read
Instagram broadens Age Verification in more countries
Instagram is extending its age verification programme to various regions to improve its processes of verifying and restricting user ages, thus limiting their exposure to potentially harmful content on the app. According to Meta's spokesperson, Andy Stone, the age verification test will now be expanded to countries such as Canada, Mexico, Japan, South Korea, Australia, and many more in Europe. Instagram's age verification process was initially launched in the United States last June and involves
404d | 1 min read
Twitter Blue now available in more than 20 European countries
Twitter Blue, the paid subscription plan of Twitter, is now available in more than 20 new European countries, including Belgium, Denmark, Finland, Greece, Ireland, Netherlands, and Poland, among others, making the subscription service available in over 35 countries globally. The service was first launched by Elon Musk in December at a monthly cost of $8 and included features such as a Blue verification mark, the ability to post 60-minute videos, 4,000-character tweets, priority in conversatio
407d | 1 min read
TikTok rolls out screen time limits for teens
TikTok is introducing new features to promote well-being, particularly among young users. One major update is the introduction of a default screen time limit of 60 minutes per day for accounts belonging to users under the age of 18. Users over the age of 13 can bypass this limit by entering a passcode, but the app will send prompts reminding them of their usage. Users under 13 cannot opt out of the limit, and a parent or guardian will control their watch time. The app will also send young use
409d | 1 min read
Social media chef Jade Greenhalgh wins Ramsay's Next Level Chef
Jade Greenhalgh has been named the winner of Gordon Ramsay's cooking competition Next Level Chef on ITV. She beat out fellow chefs Callum Deboys and Ronan Lee in the finale, where they competed in various challenges under the mentorship of Ramsay, Nyesha Arrington, and Paul Ainsworth. Ramsay praised Jade for being humble, focused, and earnest, and noted her down-to-earth approach to cooking. The show is set across three kitchens on different levels to challenge chefs' creativity, agility, and
412d | 1 min read
Elon Musk sacks more staff at Twitter
According to a report, Elon Musk has fired around 200 staff at Twitter, including the executive behind the revamp of its paid-for premium service, Esther Crawford. The job cuts represent about 10% of Twitter's workforce, which has been significantly reduced since Musk bought the company in October. The sacked employees included product managers, data scientists, and engineers responsible for the site's efficiency. Musk has identified growth in subscription revenue as a key target for Twitter, wh
413d | 1 min read
Snapchat introduces new sounds features for content creation
Snapchat has announced two new features for its Sounds product, which allows users to add licensed song clips, audio from TV and movies, and their own original audio to their Snaps and Stories. One of the features is designed to help users find relevant Sounds to complement a Lens, allowing them to access a list of relevant Sounds to add to their Snap. The second feature lets users create montage videos that automatically sync with audio tracks from the Sounds library. According to Manny
414d | 1 min read
Instagram tests location listings on Reels
Instagram is testing a new feature to enhance transparency on Reels content by displaying the location of the profile that created the clip on the video itself. This information is being provided to combat misinformation, as some accounts may mislead people about their location. By listing the location upfront, it could help users identify potential misinformation and flag it to Instagram. This new feature is a simple and unintrusive way to provide important context, which could play a key ro
415d | 1 min read
YouTube introduces multi-language audio feature for creators
YouTube has launched a new feature that allows creators to dub their videos in multiple languages, making it easier for viewers around the world to access content. The feature, called "YouTube Video Translation," allows creators to upload a translated script or create a new one, and then select which languages they want their video to be available in. Viewers will be able to switch between the available languages in the video player settings. The feature has been tested by some creators, i
416d | 1 min read
New paid verification subscription service for Instagram and Facebook
Meta is launching a new paid verification subscription service for Facebook and Instagram users called Meta Verified, according to CEO Mark Zuckerberg. The service will cost $11.99 (£9.96) per month on the web and $14.99 (£12.45) per month on iOS and will allow users to submit their government ID to receive a blue verification badge. The service will launch first in Australia and New Zealand before rolling out to other countries. The new subscription service is similar to Twitter's Twitter B
417d | 1 min read
TikTok offers fresh insights into the products that perform the best
TikTok's Creative Centre now features a new section called "Top Products" that highlights popular items on the app, based on the number of ads featuring the product and various performance metrics such as impressions, view-through rate, comments, and likes. This section is one of many, including top trends, songs, and best-performing ads. Users can filter the product listing by region and category and view data from the last day, 7 days, or 30 days. By selecting the "Details" element, users c
418d | 1 min read
Selena Gomez is most followed woman on Instagram
Selena Gomez has just broken the record for the most-followed woman on Instagram, boasting 381 million followers and surpassing Kylie Jenner's 380 million. However, the most-followed person on the platform is still Cristiano Ronaldo, with a whopping 551 million followers, followed by Lionel Messi with 432 million. Recently, Gomez posted a photo of herself enjoying a cocktail at a restaurant, with a caption revealing that she initially deleted the picture for being too revealing. After taking a
419d | 1 min read
Tate's jailed for another 30 days
Andrew Tate, a controversial influencer, has been granted a 30-day extension to his detention in Romania, where he and his brother Tristan are being held on allegations of sexual assault, exploitation, human trafficking, and forming an organised crime group. The two women who were detained with the brothers will be released from custody but placed under house arrest. All four individuals deny the allegations against them. Tate, who has previously been banned from prominent social media platfo
420d | 1 min read
HMRC targets 4,300 social media influencers and online earners
The UK tax agency, HM Revenue & Customs, is contacting thousands of online traders, gamers, and social media influencers suspected of not paying the correct tax for their earnings. This includes 2,300 "content creators" who receive money or gifts for their posts on platforms like Instagram, TikTok, and YouTube. Additionally, HMRC will send 2,000 "nudge" letters to those selling goods and services on online marketplaces such as eBay and Facebook. The tax agency believes that many people earnin
421d | 1 min read
Snapchat achieved milestone of 750 million monthly active users
Snapchat announced during its 2023 Investor Day that it has reached 750 million monthly active users, a significant increase from the 600 million announced in April 2022. While Snap usually reports daily active user counts, which currently sit at 375 million, the monthly numbers provide more context on the app's overall growth and presence, as it now has double the number of daily users. However, compared to other apps, Snapchat's daily usage is not as high, with 50% of its total users return
422d | 1 min read
Instagram introduces new chat feature called 'Channels'
Instagram has introduced a new functionality known as "Instagram Channels," which permits users to establish group chats based on specific subjects, individuals, brands, and more. This feature essentially operates as a broadcast-style group messaging system that allows for the inclusion of text, pictures, and polls inside Instagram Direct. Once users join a channel, it will be added to their IG Direct chat list, where they can read and react to messages but cannot post themselves. This move i
423d | 1 min read
TikTok 'de-influencers' encourage Gen Z to purchase more thoughtfully
TikTok users are using the hashtag #deinfluencing to urge their followers to buy fewer products or avoid certain ones. The trend is a contrast to previous social media trends such as #TikTokMadeMeBuyIt, where consumers showed off products purchased after seeing them on the app. Paige Pritchard, a spending coach on TikTok, said she chose her career after blowing her entire salary on clothes, beauty, and hair products when she first graduated from college. Other influencers are offering their f
424d | 1 min read
Khloe Kardashian and Kris Jenner launch 'bosswear' collection
Khloe Kardashian and Kris Jenner have launched a new line of clothing called 'bosswear' for Good American. The mother-daughter duo posed in stunning pieces for the collection, including black miniskirts, trendy blazers, and high heels. Khloe also modelled a skintight pink number. Some fans criticised the line, finding the pieces too revealing for an office environment. Khloe founded Good American in 2016 with Emma Grede, aiming to provide clothing for women of all body shapes. The brand has s
425d | 1 min read
TikTok now has live trivia with cash prizes
TikTok is launching a new live trivia series, in partnership with Lionsgate to promote the new movie 'John Wick Chapter 4', which will give US users a chance to win cash prizes within the app. The series will run for five days from February 22nd and will feature daily opportunities to win cash. Users can participate by clicking on the trivia widget or searching for #TikTokTrivia. Additionally, TikTok is partnering with creators from diverse communities who will go live following the trivia
426d | 1 min read
Influencer fined for filming search for Nicola Bulley
An influencer on social media, Dan Duffy, has been fined for his involvement in the search for missing mother Nicola Bulley. The Lancashire Police arrested Duffy, who posted a video of his arrest on his YouTube channel, Exploring with Danny. The police issued him a fixed penalty notice under Section 4 of the Public Order Act. Duffy had posted several videos on TikTok and YouTube regarding the search for Ms. Bulley, who disappeared on January 27 after dropping off her two daughters at school. I
427d | 1 min read
Twitter Blue subscribers get 4k characters long tweets
Twitter has just introduced a new feature for its Twitter Blue subscribers in the US, where they can now post tweets up to 4,000 characters in length. Although this new addition to the platform is targeted towards Twitter Blue users, tweets that are longer than the standard length will still be visible to everyone on the main feed, with a "Show more..." indicator that takes users to the rest of the content. However, only Twitter Blue subscribers will be able to create longer tweets, including qu
428d | 1 min read
Instagram trials Memories prompts to increase engagement
Instagram is experimenting with a new approach to encourage users to revisit and share their old posts with the introduction of a 'Memories' story prompt appearing in some users' feeds. The 'Memories' prompt is essentially a repackaged version of the archive feature, and once users tap on the prompt, they will be shown previous stories shared around the same date. The direct push to re-share past stories is similar to Facebook's 'On this day' prompts and aims to increase engagement within the
429d | 1 min read
Tiktok user claims Facebook is monitoring her conversations
Tanya, a TikTok user, has made a claim that Facebook is listening to her private conversations and using them to show her personalised advertisements. She cites an example where she had a conversation with her sister about men having a foot fetish during a pedicure session and later saw an advertisement for a foot-related product on her Facebook timeline. Meta, the company behind Facebook, has released a statement denying these claims and explaining how they use information to show advertisem
430d | 1 min read
TikTok content creator went viral after recording break-up with boyfriend
A TikTok content creator, Cassidy Joy Watson, known as @caesthetically, went viral on the platform after documenting the aftermath of her break-up with her boyfriend of three years. Just days before they were set to film a romantic getaway in Hawaii for their social media channels, the couple split. Watson posted a video on TikTok with the caption "When you and your boyfriend of three years break up but you already signed a contract to create content at a resort together," which received over
431d | 1 min read
Irish influencer Charleen Murphy subjected to a "vicious" attack
Craig O'Brien has been accused of attacking popular social media influencer Charleen Murphy who was dining with a friend in Dublin. The 27-year-old from Thomond Road in Ballyfermot, Dublin was charged with assault causing harm after the incident at the Grafton Capital Hotel on Friday night. It is believed that the attack occurred after Murphy had blocked O'Brien on social media. The social media influencer, who has a large following of over 330,000 followers on Instagram and TikTok, was
432d | 1 min read
Self-proclaimed influencer confessed to blackmailing a man
A self-proclaimed social media influencer, Sophie Stephens, was given a combination order of 100 hours of community service and two years of probation for blackmail. The 22-year-old from Belfast was charged for threatening to expose online sexual activity she had with a man to his friends, family, and colleagues. The incident occurred on 26 July 2021, and Stephens was sentenced by Judge Patrick McGurgan. The court heard that the man and Stephens started communicating on Instagram, then Snapch
433d | 1 min read
Donald Trump is back
Donald J. Trump's Facebook and Instagram accounts have been reinstated following a two-year suspension imposed after the Capitol riots of 2021. The ban was imposed after Mr. Trump praised individuals involved in the violence at the Capitol. The parent company, Meta, has stated that if Mr. Trump breaches the rules again, he may face another suspension ranging from one month to two years. Despite the reinstatement, posts where he baselessly contests the results of the 2020 US Presidential election
434d | 1 min read
Beyonce wins two BRIT Awards
Despite not being present at the BRIT Awards in London, Beyonce managed to walk away with two awards - International Artist of the Year and International Song of the Year for "Break My Soul." The singer sent pre-recorded video messages to express her gratitude to fans and announced the start of her Renaissance World Tour. Performers at the BRIT Awards included Harry Styles, Stormzy, and Lewis Capaldi. Fans were quick to snatch up general release tickets to Beyonce's upcoming world tour as the
435d | 1 min read
Influencer received backlash for calling disabled children "ugly”
An influencer is facing backlash for calling disabled children "ugly" and comparing them to "vegetables" in a controversial live stream with her husband on TikTok. The video, which was removed from the platform, showed Kerrie Essex Baker from Crewe making derogatory remarks about disabled children, laughing and mocking them, and saying that people should have the right to get an abortion if the baby will be "a vegetable." Her comments sparked outrage and a Change.org petition to remove her
436d | 1 min read
Influencer who promoted weight loss dies after gastric surgery
An influencer who inspired her followers to fight obesity passed away due to complications from gastric sleeve surgery. Magnolia Morales, 26, had 20 surgical procedures and went into cardiac arrest following the original operation. After developing intense abdominal pain, high blood pressure, and breathing difficulties, she was transferred to the Culiacán Civil Hospital in Sinaloa State with only a 10% chance of recovery, according to her sister. Despite regular updates on her weight lo
437d | 0 min read
Delete TikTok or face the danger of your data being exposed, warns MP
TikTok, a widely used video-sharing platform with over a billion users, has caused concern due to its connection to Chinese parent company ByteDance. Despite not facing a ban in the UK, the chair of the foreign affairs committee, Alicia Kearns, has advised users to delete the app from their devices, warning that it exposes personal data to "hostile" threats, particularly from the Chinese government. TikTok has denied any transfer of user information to the government. Kearns stated that
438d | 1 min read
Instagram explores copying Twitter paid verification
Instagram is reportedly considering the option of offering paid verification to its users, according to code seen by reverse engineer Alessandro Paluzzi. The developer shared screenshots from the app's code with TechCrunch, which reveal lines indicating "paid blue badge" and "identity verification." These lines, along with the reference to Facebook (FB) and Instagram (IG), suggest that the social media platform may be contemplating offering paid verification across platforms. The developer
439d | 1 min read
Kate Middleton unveils new Instagram profile
Princess Kate has unveiled a new Instagram account for The Royal Foundation Center for Early Childhood, which will feature pictures and videos from her work on early childhood development, including her latest initiative Shaping Us. The page showcases Kate's visits and meetings with campaign ambassadors, including Rochelle Humes, Professor Green, and Kate Silverton. The Instagram account (@earlychildhood), which already has over 35,000 followers, aims to raise awareness of the significance
440d | 1 min read
Facebook popularity boosted after a quarter of the world's population uses the App
In December, a quarter of the world's population used Facebook daily, which boosted company morale as it had been facing challenges with rising costs and falling advertising revenue. Shares of parent company Meta, which also owns Instagram and WhatsApp, rose by more than 15% in after-hours trade as CEO Mark Zuckerberg declared 2023 to be the "year of efficiency" with a focus on cost reduction. Despite a 4% YoY decrease in revenue ($32.2 billion) in Q4 of 2022, the result was better than ex
441d | 1 min read
Andrew Tate’s appeal denied by Romanian judges
The influencer Andrew Tate will continue to be held in custody after the Bucharest Court of Appeal rejected his appeal against detention. Tate, 36, and his brother Tristan were arrested on suspicion of human trafficking, rape, and forming a criminal organisation. Both brothers deny the allegations. A judge previously extended their detention until February 27, a decision upheld by the Bucharest Court of Appeal. The judge noted the potential for the defendants to exercise psychological c
442d | 1 min read
Being an influencer is a job says Married At First Sight's Janelle Han
Janelle Han, a participant on "Married At First Sight," has defended her career as a full-time social media influencer. She stated that being a beauty influencer is a legitimate job in 2023 and that she wouldn't do it full-time if she didn't see a return on investment. Janelle receives brand sponsorships and considers herself lucky to get paid for her content. She emphasised that many people misunderstand influencer work and that, in reality, it is a job that requires paying taxes. This de
443d | 1 min read
Judge details reasoning behind prolonged custody of Andrew Tate
A judge in Romania has detailed the reasons for extending the detention of Andrew Tate, citing him and his brother Tristan's "particular dangerousness" in targeting women, as well as their ability to exercise psychological control over victims and resorting to violence. The brothers, who are being held for an additional 30 days while police investigate allegations of rape and human trafficking, deny the charges. The judge also noted the brothers' ability to identify vulnerable victims and
444d | 1 min read
Sam Smith reported spat at in the street after identifying as non-binary
Sam Smith, the 30-year-old singer and hitmaker of "Unholy," revealed that they were spat at in the street after coming out as non-binary and changing their pronouns to they/them in 2019. In an interview with Zane Lowe on Apple Music 1, Smith said that while there have been no issues with their new gender identity in their personal life, they have faced harassment on the streets of England. They added that it is sad that in 2023, this type of behaviour is still happening and that it is espe
445d | 1 min read
Snapchat launched new promotional campaign highlighting its AR features
Snapchat is promoting its unique AR features in a new campaign, highlighting the viral and bizarre effects that offer a different perspective on the real world. According to Snap, the campaign is meant to showcase the joy, irreverence, and spontaneity of communicating with friends in fun and unexpected ways. Through augmented reality, the platform aims to enhance conversations, experiences and offer new ways to connect, learn, shop, and more. The campaign is designed to give users a glimps
446d | 1 min read
Influencer expresses vulnerability on fetishisation of their disability
An entrepreneur and fashion influencer, Sandie Roberts, who runs a fashion guide for wheelchair users, has been experiencing daily sexual harassment on her social media platforms and feels "vulnerable and unprotected." She has 39,000 followers on Instagram and believes that the harassment is coming from individuals with a fetish for disabled women. She has called on Meta, the company that owns Facebook and Instagram, to do more to protect users from harassment. Roberts says that even thoug
447d | 1 min read
Influencer forced to apologise for referring to a man as a "feral weirdo"
Influencer Jessica Fernandez apologised for her conduct in a viral TikTok video where she labelled a man as "feral" and made improper remarks about him. In the video, she noticed the man watching her while she was lifting weights and accused him of making her feel like "a piece of meat." She also made a violent comment when he offered to put a plate on her dumbbell. Jessica issued an apology saying she overreacted and that the man didn't do anything wrong. She recognised the harm her words
448d | 1 min read
Estimated income of controversial influencer Andrew Tate revealed
It is not clear exactly how much influencer Andrew Tate earns from his various streams of income, including social media channels, merchandise sales, and subscriptions. Claims about his wealth vary widely and many of his statements about his earnings are unverified, including six-figure sums connected to his "camgirl" business. It is not known whether this business is connected to the charges facing him and his brother Tristan, who are currently being investigated by Romanian police for al
449d | 1 min read
Donald Trump to regain access to Facebook and Instagram
Facebook and Instagram will be allowing Donald Trump back on their platforms, after the social media giant announced it will be ending the two-year suspension of his accounts. The ban will be lifted in the coming weeks, according to a statement by Meta's President of Global Affairs, Nick Clegg. He stated that the public should be able to hear what their politicians are saying, and that the suspension was an extraordinary decision made in extraordinary circumstances. A review has now determ
450d | 1 min read
Twitter Revenue Down 40%
According to various reports, Twitter revenue is down 40% year-over-year, in part due to the broader downturn in digital advertising, and in part due to ongoing concerns about new Twitter chief Elon Musk’s updates at the app. In Q4 ’21, Twitter brought in $1.57 billion in revenue. If Twitter’s now down 40% on that result, that would mean that Twitter’s set to reach around $942 million in Q4 2022. Twitter’s staff costs in Q2 ’2022, were $950 million. But Elon’s since cut that significantly. Tw
451d | 1 min read
TikTok Increased State-Affiliated Media Labels to 40 Regions
TikTok has revealed an expansion of its state-affiliated media labels, with the profile indicators now set to be applied in 40 markets to any media outlets that TikTok assesses as being influenced by their local government. TikTok stated: “Last year, we began to pilot adding labels on content from state-controlled media, starting in Russia, Ukraine, and Belarus. Our state-affiliated media policy is to label accounts run by entities whose editorial output or decision-making process is subject t
452d | 1 min read
Consumer Watchdog Set Sights on undisclosed Ads
Influencers and content creators with millions of followers on social media have been told by Australia's consumer watchdog to come clean about their commercial deals and income streams according to an MSN article. The article stated that “The Australian Competition and Consumer Commission (ACCC) will launch a national sweep of online platforms such as Instagram and TikTok, and is warning those with large followings to be more up-front about whether they are getting paid for product placement”.
453d | 1 min read
Influencers Expected To Become Even More Prevalent
Jane Ostler, EVP Global Thought Leadership at data analysts Kantar was asked what future marketing trends will become mainstream before too long? To which her response according to PressGadget “It depends on what you mean by mainstream! We know what marketers want to increase spending on in 2023, and it’s mostly on digital channels. As for mainstream, I think AI will play an increased role in some forms of content creation, as well as measurement. Influencers, as well, will become even more ubi
454d | 1 min read
Twitter offers yearly Blue Subscription for dedicated user
Twitter has introduced a new annual Blue subscription plan for dedicated users who are willing to commit for a full year. The revamped Twitter Blue subscription was launched in December 2022, with a monthly rate of £8 (or £11 per month for iOS users). However, users now have the opportunity to receive a discount and pay for a full year at £84 if they purchase the subscription through the web. Twitter Blue is currently available in the US, the UK, Canada, Australia, and New Zealand, with the com
456d | 1 min read
TikTok Introduces Groundbreaking Feature for Elite Content Creators
TikTok is constantly exploring new ways to connect creators with brand deals and help them earn money. The latest addition to this effort is the introduction of a 'Talent Manager' feature in its Creator Marketplace. This feature will allow talent managers to evaluate the brand opportunities that are being presented to their clients. According to TechCrunch, the Talent Manager feature will be added to the Creator marketplace, where agents and representatives can manage the brand deals of their c
457d | 1 min read
4 Ways Micro Influencers can Positively Impact Your Campaigns
We live in the age of the influencer. It’s a recognised career choice, a popular hobby and sometimes, a creator of household names. For any brand marketer, the dream would be to be mentioned by a famous influencer and go viral.
630d | 4 min read
5 Useful Metrics to Measure the Impact of Your Influencer Marketing Campaigns
How do you measure the impact of your influencer marketing campaigns? If the answer is that you don’t, or you don’t do it very well or very consistently, read on.
630d | 4 min read