TikTok Introduces Groundbreaking Feature for Elite Content Creators
TikTok is constantly exploring new ways to connect creators with brand deals and help them earn money. The latest addition to this effort is the introduction of a 'Talent Manager' feature in its Creator Marketplace. This feature will allow talent managers to evaluate the brand opportunities that are being presented to their clients.
According to TechCrunch, the Talent Manager feature will be added to the Creator marketplace, where agents and representatives can manage the brand deals of their clients. Through this portal, agents will be able to manage all aspects of their clients' listings, including any brand deals being offered through the marketplace app. Agents will not have access to the creators' actual TikTok accounts, but the platform will enable them to manage how their talent is being presented to brands, which could help to refine and improve their sponsored content pitch.
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