TikTok Introduces Groundbreaking Feature for Elite Content Creators
TikTok is constantly exploring new ways to connect creators with brand deals and help them earn money. The latest addition to this effort is the introduction of a 'Talent Manager' feature in its Creator Marketplace. This feature will allow talent managers to evaluate the brand opportunities that are being presented to their clients.
According to TechCrunch, the Talent Manager feature will be added to the Creator marketplace, where agents and representatives can manage the brand deals of their clients. Through this portal, agents will be able to manage all aspects of their clients' listings, including any brand deals being offered through the marketplace app. Agents will not have access to the creators' actual TikTok accounts, but the platform will enable them to manage how their talent is being presented to brands, which could help to refine and improve their sponsored content pitch.
How to get a positive ROI from your influencer marketing
When it comes to marketing, a key performance indicator is a strategy’s return on investment, otherwise known as ROI. When it comes to influencer marketing, it’s no different. To ensure you’re getting good bang for your buck, you’ll want to know you’re making a profit from your partnership with an influencer. But how do you achieve this? In this post, we’re going to share some useful tactics for improving your chances of getting a positive ROI from your influencer marketing. 1. Choose an influ
126d | 3 min read
Influencer faced backlash over purchasing first home at 21
Katylee Bailey, a 21-year-old influencer, shared a delightful video on both her TikTok and Instagram page, celebrating her achievement of purchasing a home without a mortgage. However, her happiness was short-lived as she was met with a wave of negative comments from trolls, criticising her for sharing her success when others are less fortunate. Katylee later posted a tearful apology on Tiktok, acknowledging the hostile responses and stating her gratitude for her luck. Despite the negative comm
236d | 1 min read
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
109d | 2 min read