HMRC targets 4,300 social media influencers and online earners
The UK tax agency, HM Revenue & Customs, is contacting thousands of online traders, gamers, and social media influencers suspected of not paying the correct tax for their earnings. This includes 2,300 "content creators" who receive money or gifts for their posts on platforms like Instagram, TikTok, and YouTube. Additionally, HMRC will send 2,000 "nudge" letters to those selling goods and services on online marketplaces such as eBay and Facebook.
The tax agency believes that many people earning money from online content creation and marketplace trading are not aware of their tax obligations. HMRC stresses that anyone earning above the £1,000 tax-free trading allowance must report their online income, which is subject to income tax and must be declared in a self-assessment tax return. Ignoring nudge letters may result in higher penalties.
Kim Kardashian lands acting role on American Horror Story Season 12
Kim Kardashian stunned her fans by posting on Instagram that she will be joining the cast of American Horror Story season 12. The notice came in the form of a teaser trailer that she shared yesterday on her Instagram page. Although the clip did not feature Kim, it had ghostly music with the words "AHS12. Emma Roberts and Kim Kardashian are delicate. This summer." The upcoming season is called Delicate, based on Danielle Valentine's upcoming novel of the same name, and will be written by Halley F
238d | 1 min read
Elon Musk removes legacy blue ticks from verified Twitter accounts
Celebrities, businesses and high-profile individuals will see changes to their Twitter accounts today as Elon Musk's decision to revamp Twitter's verification system has resulted in the removal of 'legacy' blue ticks from numerous accounts. Users who didn't subscribe to Twitter Blue also lose their verification badges. Previously, verified accounts were given blue ticks based on their public interest, but now only those with Twitter Blue can keep the blue tick. The change is part of Musk's a
229d | 1 min read
What metrics should you track to measure the success of your influencer marketing campaigns?
You’ve secured an influencer collaboration for your brand, and the campaign is in full swing. So, what’s next? Now it’s time to measure the success of the campaign by tracking metrics, as doing so will allow you to uncover what’s working, what’s not, and where you might need to make tweaks. But without the right know-how, knowing which metrics to track is easier said than done. That’s why we’ve put together this guide, providing an overview of which metrics to look at and, most importantly, why
119d | 2 min read