TikTok 'de-influencers' encourage Gen Z to purchase more thoughtfully
TikTok users are using the hashtag #deinfluencing to urge their followers to buy fewer products or avoid certain ones. The trend is a contrast to previous social media trends such as #TikTokMadeMeBuyIt, where consumers showed off products purchased after seeing them on the app.
Paige Pritchard, a spending coach on TikTok, said she chose her career after blowing her entire salary on clothes, beauty, and hair products when she first graduated from college. Other influencers are offering their followers cheaper alternatives to expensive beauty products or urging them to resist buying trendy items such as Stanley cups.
While the de-influencing trend began as an authentic critique of the influencer industry, it is becoming a paradox as users offer up alternatives to certain products and link
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