Montana legislators approved bill to ban TikTok
Montana legislators have approved a bill, SB 419, which would ban TikTok from operating in the state and prevent mobile app stores from offering the app for download to users in Montana. The ban would result in fines for TikTok, Apple, and Google if they violate the law, although it is uncertain how the state would enforce it. The bill now awaits the signature of Montana Governor Greg Gianforte.
TikTok has opposed the ban, stating that it is an infringement on users' First Amendment rights and that the company is fighting for their livelihoods. TikTok, which is owned by ByteDance, a Chinese tech company, is facing growing scrutiny over concerns about the Chinese government's potential influence on the app. The company has denied sharing user data with the Chinese government and is working on Project Texas, which aims to store American user data on servers operated by Oracle.
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
109d | 2 min read
Popular influencer dumped by sponsor for admitting to killing two cats
Emma Claiir, a popular Australian influencer, has lost her partnership with skincare brand MCoBeauty after admitting to killing two cats during her childhood. Emma, who is 28 years old and a mother-of-one, apologised for her actions and expressed her regret. The confession was made during an episode of the podcast she co-hosts called Simply Chaotic. Emma stated that she accidentally killed her cat while swinging it around like a stuffed toy, and also killed her best friend's cat. The comments
230d | 1 min read
What metrics should you track to measure the success of your influencer marketing campaigns?
You’ve secured an influencer collaboration for your brand, and the campaign is in full swing. So, what’s next? Now it’s time to measure the success of the campaign by tracking metrics, as doing so will allow you to uncover what’s working, what’s not, and where you might need to make tweaks. But without the right know-how, knowing which metrics to track is easier said than done. That’s why we’ve put together this guide, providing an overview of which metrics to look at and, most importantly, why
119d | 2 min read