Elon Musk sacks more staff at Twitter
According to a report, Elon Musk has fired around 200 staff at Twitter, including the executive behind the revamp of its paid-for premium service, Esther Crawford. The job cuts represent about 10% of Twitter's workforce, which has been significantly reduced since Musk bought the company in October. The sacked employees included product managers, data scientists, and engineers responsible for the site's efficiency. Musk has identified growth in subscription revenue as a key target for Twitter, which had relied on advertising for most of its income before his takeover but has suffered a plunge in ad revenue due to issues such as impersonation.
Twitter Blue, the premium subscription service, was relaunched in December and reportedly has 180,000 subscribers in the US. Twitter has been historically loss-making and has struggled to generate the cash flow required to pay off the significant debts it inherited after Musk's $44bn takeover. The deal's financing included $13bn of debt that now sits on Twitter's balance sheet and costs more than $1bn a year to service. Musk sacked half of Twitter's workforce, about 3,750 people, within days of taking over the business, and hundreds more left weeks later after the Tesla CEO demanded that staff commit to being "hardcore" or leave.
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
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Kim Kardashian lands acting role on American Horror Story Season 12
Kim Kardashian stunned her fans by posting on Instagram that she will be joining the cast of American Horror Story season 12. The notice came in the form of a teaser trailer that she shared yesterday on her Instagram page. Although the clip did not feature Kim, it had ghostly music with the words "AHS12. Emma Roberts and Kim Kardashian are delicate. This summer." The upcoming season is called Delicate, based on Danielle Valentine's upcoming novel of the same name, and will be written by Halley F
238d | 1 min read
Montana legislators approved bill to ban TikTok
Montana legislators have approved a bill, SB 419, which would ban TikTok from operating in the state and prevent mobile app stores from offering the app for download to users in Montana. The ban would result in fines for TikTok, Apple, and Google if they violate the law, although it is uncertain how the state would enforce it. The bill now awaits the signature of Montana Governor Greg Gianforte. TikTok has opposed the ban, stating that it is an infringement on users' First Amendment rights an
231d | 1 min read