Snapchat launched new promotional campaign highlighting its AR features

Snapchat is promoting its unique AR features in a new campaign, highlighting the viral and bizarre effects that offer a different perspective on the real world.

According to Snap, the campaign is meant to showcase the joy, irreverence, and spontaneity of communicating with friends in fun and unexpected ways.

Through augmented reality, the platform aims to enhance conversations, experiences and offer new ways to connect, learn, shop, and more. The campaign is designed to give users a glimpse of what it's like to see the world through the eyes of Snapchatters.