TikTok now has live trivia with cash prizes
TikTok is launching a new live trivia series, in partnership with Lionsgate to promote the new movie 'John Wick Chapter 4', which will give US users a chance to win cash prizes within the app.
The series will run for five days from February 22nd and will feature daily opportunities to win cash. Users can participate by clicking on the trivia widget or searching for #TikTokTrivia.
Additionally, TikTok is partnering with creators from diverse communities who will go live following the trivia sessions. This move is part of TikTok's effort to maximise engagement on the app through live engagement, and it also offers another sponsored promotion option for brands. Live trivia is a logical progression that could lead to a new trend and make live-streaming a bigger consideration in the app.
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