Instagram introduces new chat feature called 'Channels'
Instagram has introduced a new functionality known as "Instagram Channels," which permits users to establish group chats based on specific subjects, individuals, brands, and more. This feature essentially operates as a broadcast-style group messaging system that allows for the inclusion of text, pictures, and polls inside Instagram Direct.
Once users join a channel, it will be added to their IG Direct chat list, where they can read and react to messages but cannot post themselves. This move is another way for Instagram to focus on private messaging in the app, as users are increasingly engaging in messaging instead of posting to Stories or the main feed.
Instagram's parent company, Meta, is looking to address the trend of declining creation and engagement on its platforms, and Instagram Channels could help creators and brands engage with their audience more organically. The feature is being rolled out to selected users on Instagram and will soon be expanded to Facebook and Messenger. This could be a valuable consideration for brands looking to build their community and engage with their audience in a new way.
Married at First Sight participants banned from Instagram
This year’s Married at First Sight brides and grooms have been forbidden by Channel Nine from launching social media careers following the show's success. In previous seasons, participants were handed back their Instagram accounts just two weeks after the finale, but this year's cast members, such as Evelyn Ellis, Bronte Schofield, and Harrison Boon, will have to wait until May 8th, after the show has finished airing in the UK, before they can regain access to their social media accounts. The
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How to get a positive ROI from your influencer marketing
When it comes to marketing, a key performance indicator is a strategy’s return on investment, otherwise known as ROI. When it comes to influencer marketing, it’s no different. To ensure you’re getting good bang for your buck, you’ll want to know you’re making a profit from your partnership with an influencer. But how do you achieve this? In this post, we’re going to share some useful tactics for improving your chances of getting a positive ROI from your influencer marketing. 1. Choose an influ
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Emmerdale and The Hunt For Raoul Moat Actor Dale Meeks dies
Dale Meeks, an actor who played the role as Simon Meredith in the ITV Emmerdale, has passed away at the age of 48 due to heart failure, according to his family. Meeks had played the character on the show from 2003 to 2006. Ant and Dec, who had worked with Meeks in the 1990s on the BBC drama Byker Grove, paid tribute to him on social media, describing him as a "lovely guy." Ant and Dec tweeted “We are so incredibly sorry to hear the very sad news of Dale’s passing. He was the loveliest of guys
223d | 1 min read