TikTok has revealed an expansion of its state-affiliated media labels, with the profile indicators now set to be applied in 40 markets to any media outlets that TikTok assesses as being influenced by their local government.

TikTok stated:

“Last year, we began to pilot adding labels on content from state-controlled media, starting in Russia, Ukraine, and Belarus. Our state-affiliated media policy is to label accounts run by entities whose editorial output or decision-making process is subject to control or influence by a government. Our goal in labeling state-affiliated media is to ensure people have accurate, transparent, and actionable context when they engage with content from media accounts that may present the viewpoint of a government.”