Lindsay Lohan, Akon and Ne-Yo fined for illegal promotion
Several high-profile celebrities, including Lindsay Lohan, Akon, and Ne-Yo, paid tens of thousands of dollars in fines to settle claims that they promoted cryptocurrency companies to their followers without disclosing that they were being paid promotions.
The group, which also included Lil Yachty, social media boxer Jake Paul, and Michelle Mason, agreed to pay more than $400,000 to the U.S. Securities and Exchange Commission (SEC) for promoting Tronix and BitTorrent to their millions of social media followers.
While none of the celebrities admitted or denied the SEC's findings, Lohan who announced recently that she’s pregnant, returned the $10,000 she was paid plus interest and paid a $30,000 fine.
Rapper Soulja Boy and pop singer Austin Mahone did not settle with the SEC.
More Resources
How to get a positive ROI from your influencer marketing
When it comes to marketing, a key performance indicator is a strategy’s return on investment, otherwise known as ROI. When it comes to influencer marketing, it’s no different. To ensure you’re getting good bang for your buck, you’ll want to know you’re making a profit from your partnership with an influencer. But how do you achieve this? In this post, we’re going to share some useful tactics for improving your chances of getting a positive ROI from your influencer marketing. 1. Choose an influ
278d | 3 min read
Kim Kardashian lands acting role on American Horror Story Season 12
Kim Kardashian stunned her fans by posting on Instagram that she will be joining the cast of American Horror Story season 12. The notice came in the form of a teaser trailer that she shared yesterday on her Instagram page. Although the clip did not feature Kim, it had ghostly music with the words "AHS12. Emma Roberts and Kim Kardashian are delicate. This summer." The upcoming season is called Delicate, based on Danielle Valentine's upcoming novel of the same name, and will be written by Halley F
390d | 1 min read
What metrics should you track to measure the success of your influencer marketing campaigns?
You’ve secured an influencer collaboration for your brand, and the campaign is in full swing. So, what’s next? Now it’s time to measure the success of the campaign by tracking metrics, as doing so will allow you to uncover what’s working, what’s not, and where you might need to make tweaks. But without the right know-how, knowing which metrics to track is easier said than done. That’s why we’ve put together this guide, providing an overview of which metrics to look at and, most importantly, why
271d | 2 min read