TikTok offers fresh insights into the products that perform the best
TikTok's Creative Centre now features a new section called "Top Products" that highlights popular items on the app, based on the number of ads featuring the product and various performance metrics such as impressions, view-through rate, comments, and likes.
This section is one of many, including top trends, songs, and best-performing ads. Users can filter the product listing by region and category and view data from the last day, 7 days, or 30 days. By selecting the "Details" element, users can access a more detailed overview of a specific product, including CTR, CPA, and an impressions chart.
The "Audience insights" element provides demographic data on who is engaging with the ads and related interests. It is important to note that the quality of videos in a particular category may also affect performance stats. Businesses looking to market on TikTok can use this information to improve their advertising approach by comparing their own campaigns, taking inspiration from successful ads, and analysing key data.
More Resources
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
260d | 2 min read
Married at First Sight participants banned from Instagram
This year’s Married at First Sight brides and grooms have been forbidden by Channel Nine from launching social media careers following the show's success. In previous seasons, participants were handed back their Instagram accounts just two weeks after the finale, but this year's cast members, such as Evelyn Ellis, Bronte Schofield, and Harrison Boon, will have to wait until May 8th, after the show has finished airing in the UK, before they can regain access to their social media accounts. The
395d | 1 min read
Chat Show host Jerry Springer dies age 79
Jerry Springer, the TV host known for his smash hit show 'The Jerry Springer Show', has passed away at the age of 79. His family announced that he died peacefully at his home in Chicago after his health took a turn for the worse, just months after being diagnosed with pancreatic cancer. He had joked about retiring while he was still healthy, following the cancellation of his latest show, "Judge Jerry," by NBCUniversal. Springer had a successful 27-year career hosting his show, which became
373d | 1 min read