TikTok offers fresh insights into the products that perform the best

TikTok's Creative Centre now features a new section called "Top Products" that highlights popular items on the app, based on the number of ads featuring the product and various performance metrics such as impressions, view-through rate, comments, and likes.

This section is one of many, including top trends, songs, and best-performing ads. Users can filter the product listing by region and category and view data from the last day, 7 days, or 30 days. By selecting the "Details" element, users can access a more detailed overview of a specific product, including CTR, CPA, and an impressions chart.

The "Audience insights" element provides demographic data on who is engaging with the ads and related interests. It is important to note that the quality of videos in a particular category may also affect performance stats. Businesses looking to market on TikTok can use this information to improve their advertising approach by comparing their own campaigns, taking inspiration from successful ads, and analysing key data.