Consumer Watchdog Set Sights on undisclosed Ads
Influencers and content creators with millions of followers on social media have been told by Australia's consumer watchdog to come clean about their commercial deals and income streams according to an MSN article.
The article stated that “The Australian Competition and Consumer Commission (ACCC) will launch a national sweep of online platforms such as Instagram and TikTok, and is warning those with large followings to be more up-front about whether they are getting paid for product placement”.
Last year, Kim Kardashian was charged $US1.26 million by the US Securities and Exchange Commission for not revealing a sponsorship in an Instagram post.
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