Influencers Expected To Become Even More Prevalent
Jane Ostler, EVP Global Thought Leadership at data analysts Kantar was asked what future marketing trends will become mainstream before too long? To which her response according to PressGadget “It depends on what you mean by mainstream! We know what marketers want to increase spending on in 2023, and it’s mostly on digital channels.
As for mainstream, I think AI will play an increased role in some forms of content creation, as well as measurement. Influencers, as well, will become even more ubiquitous as a marketing tool. I hope to see an increased propensity to use data in meaningful ways to understand, predict, and help create brand value.
Tiktok influencer denies involvement in crash that killed two men
At the Leicester Crown Court, it was alleged that TikTok influencer Mahek Bukhari had fabricated a false story about her role in a fatal crash that resulted in the deaths of Saqib Hussain and Mohammed Hashim Ijazuddin. Mahek Bukhari and her mother, Ansreen Bukhari, along with six others, were accused of killing the two 21-year-olds, who were forced off the road and killed in a collision on the A46. Despite evidence indicating that Mahek knew both victims before the crash, she denied any invol
222d | 1 min read
Chat Show host Jerry Springer dies age 79
Jerry Springer, the TV host known for his smash hit show 'The Jerry Springer Show', has passed away at the age of 79. His family announced that he died peacefully at his home in Chicago after his health took a turn for the worse, just months after being diagnosed with pancreatic cancer. He had joked about retiring while he was still healthy, following the cancellation of his latest show, "Judge Jerry," by NBCUniversal. Springer had a successful 27-year career hosting his show, which became
221d | 1 min read
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
109d | 2 min read