Influencers Expected To Become Even More Prevalent
Jane Ostler, EVP Global Thought Leadership at data analysts Kantar was asked what future marketing trends will become mainstream before too long? To which her response according to PressGadget “It depends on what you mean by mainstream! We know what marketers want to increase spending on in 2023, and it’s mostly on digital channels.
As for mainstream, I think AI will play an increased role in some forms of content creation, as well as measurement. Influencers, as well, will become even more ubiquitous as a marketing tool. I hope to see an increased propensity to use data in meaningful ways to understand, predict, and help create brand value.
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