Twitter has just introduced a new feature for its Twitter Blue subscribers in the US, where they can now post tweets up to 4,000 characters in length. Although this new addition to the platform is targeted towards Twitter Blue users, tweets that are longer than the standard length will still be visible to everyone on the main feed, with a "Show more..." indicator that takes users to the rest of the content. However, only Twitter Blue subscribers will be able to create longer tweets, including quote tweets or replies. The functionality for posting media, creating polls, and using hashtags remains unchanged.

Twitter's CEO, Elon Musk, believes that this feature will open up new avenues for monetisation by allowing users to post long-form content and attract more top voices to the platform. The recent "Twitter Files" scandal, where a team of journalists uncovered corruption and government meddling by searching through Twitter's archives, highlights the potential use for longer tweets. However, it's not clear if this feature will be well received, as only a small portion of Twitter's 250 million user base has a Twitter Blue subscription. Additionally, it seems short-sighted to limit the functionality to only Twitter Blue users, as many popular creators won't even be able to use it.

Despite these concerns, the longer tweet feature is a departure from Twitter's usual offerings and could provide a more engaging and interesting way for users to post multi-tweet threads. The impact of this change remains to be seen, but it's definitely an interesting development for Twitter users to keep an eye on.