Twitter Revenue Down 40%
According to various reports, Twitter revenue is down 40% year-over-year, in part due to the broader downturn in digital advertising, and in part due to ongoing concerns about new Twitter chief Elon Musk’s updates at the app.
In Q4 ’21, Twitter brought in $1.57 billion in revenue. If Twitter’s now down 40% on that result, that would mean that Twitter’s set to reach around $942 million in Q4 2022.
Twitter’s staff costs in Q2 ’2022, were $950 million. But Elon’s since cut that significantly.
Twitter’s operating costs in Q2 2022, outside of staff, totalled $540m. Elon has also sought to reduce this, by shutting down data centres and international offices.
More Resources
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
109d | 2 min read
Tiktok influencer denies involvement in crash that killed two men
At the Leicester Crown Court, it was alleged that TikTok influencer Mahek Bukhari had fabricated a false story about her role in a fatal crash that resulted in the deaths of Saqib Hussain and Mohammed Hashim Ijazuddin. Mahek Bukhari and her mother, Ansreen Bukhari, along with six others, were accused of killing the two 21-year-olds, who were forced off the road and killed in a collision on the A46. Despite evidence indicating that Mahek knew both victims before the crash, she denied any invol
222d | 1 min read
What metrics should you track to measure the success of your influencer marketing campaigns?
You’ve secured an influencer collaboration for your brand, and the campaign is in full swing. So, what’s next? Now it’s time to measure the success of the campaign by tracking metrics, as doing so will allow you to uncover what’s working, what’s not, and where you might need to make tweaks. But without the right know-how, knowing which metrics to track is easier said than done. That’s why we’ve put together this guide, providing an overview of which metrics to look at and, most importantly, why
119d | 2 min read