Snapchat introduces new sounds features for content creation

Photo credit: Snapchat
Photo credit: Snapchat

Snapchat has announced two new features for its Sounds product, which allows users to add licensed song clips, audio from TV and movies, and their own original audio to their Snaps and Stories.

One of the features is designed to help users find relevant Sounds to complement a Lens, allowing them to access a list of relevant Sounds to add to their Snap.

The second feature lets users create montage videos that automatically sync with audio tracks from the Sounds library.

According to Manny Adler, head of Music Strategy at Snap, these features expand the Sounds experience and make it easier for Snapchatters to discover and share music with friends, while also giving artists a unique opportunity to reach an engaged audience.

Since launching Sounds in 2020, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7 billion videos created and over 183 billion views. The new features are rolling out globally on iOS and will be available on Android in March. These launches come as Snapchat recently announced it has grown to over 750 million monthly active users and is looking to reach over 1 billion people in the next two to three years.