Snapchat introduces new sounds features for content creation
Snapchat has announced two new features for its Sounds product, which allows users to add licensed song clips, audio from TV and movies, and their own original audio to their Snaps and Stories.
One of the features is designed to help users find relevant Sounds to complement a Lens, allowing them to access a list of relevant Sounds to add to their Snap.
The second feature lets users create montage videos that automatically sync with audio tracks from the Sounds library.
According to Manny Adler, head of Music Strategy at Snap, these features expand the Sounds experience and make it easier for Snapchatters to discover and share music with friends, while also giving artists a unique opportunity to reach an engaged audience.
Since launching Sounds in 2020, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7 billion videos created and over 183 billion views. The new features are rolling out globally on iOS and will be available on Android in March. These launches come as Snapchat recently announced it has grown to over 750 million monthly active users and is looking to reach over 1 billion people in the next two to three years.
4 ways to increase your Reel views on Instagram in 2023
In light of the popularity of TikTok’s particular style of content, Instagram launched its own rendition of video-sharing features in 2020: Instagram Reels. Since its launch, over 60% of creators between the ages of 18 and 34 have tried out the feature, and 88.2% of influencers believe that Reels will play a vital role in their future content strategy. While it’s clear to see that embracing Reels is integral for improving your reach on the platform, it can be challenging to know how to capitali
109d | 2 min read
How to find influencers
For brands looking to reach a new market, an influencer's audience represents massive potential. Learn how to streamline influencer discovery and maximise your efficiency with Sway Me Good's powerful influencer marketing platform.
53d | 4 min read
All you need to know about the UK-wide emergency test alert
This Sunday 23 April UK mobile users which receive an emergency alert message to their mobile phones as part of a nationwide test. The UK government has revealed the message that will accompany a loud alarm set to be sent to every 4G and 5G mobile phone in the country at 3 pm. The message is part of a UK-wide test of the Emergency Alerts service, which will warn citizens about life-threatening emergencies. The message will say: "This is a test of Emergency Alerts, a new UK government service th
228d | 1 min read