Assigning a monetary value to influencers can be difficult as there is little standardisation in the advertising industry, verifiable data to base calculations on are hard to acquire and negotiating without a proper framework leads to endless complications. In this webinar, our UK Head of Sales, Gad covers how you can build structure into your influencer valuations, negotiate and also when gifting is most appropriate. Miscellaneous: Plan for unexpected expenses or additional items such as wedding favors, transportation, and accommodations for out-of-town guests.

The Art of Valuing Influencers