With over 65 million active influencers on Instagram, standing out is essential. Ready to take your Reels to the next level? Here are three strategies that are simple, effective, and guaranteed to deliver results:

1. Create Valuable, Shareable Content

The secret to more views? Content that truly resonates with your audience. Focus on making your Reels educational, helpful, or inspiring.

Valuable content encourages viewers to save and share your videos, signalling to Instagram’s algorithm to boost your visibility. Tips, tutorials, and life hacks often perform well because they offer something useful and easy to share. When people find value in your content, they’ll return for more—and so will new audiences who discover it.

2. Tap Into Trending Audio

Want to go viral? Use trending audio tracks in your Reels. These popular sounds often dominate feeds, and the Instagram algorithm rewards content featuring them.

Here’s how to use trending audio effectively:

• Add the sound to your video, even if it’s unrelated to the trend or dance it originated from.

• Align the sound with your niche to create fresh, engaging content that fits your brand.

Trending audio helps boost your reach, exposing your content to a larger audience and attracting potential new followers.

3. Optimise Your Cover Photo

Your cover photo is the first thing people notice when they visit your profile or see your Reel. Make it count!

Here’s how to optimise it:

• Choose a high-quality image or custom graphic that visually represents your Reel.

• Add a clear, attention-grabbing text overlay with relevant keywords or a key phrase that describes the video.

• Ensure the design is eye-catching and professional.

A strong cover photo not only draws in viewers but also encourages them to watch and engage with your content.

By applying these tips, you’ll notice a significant boost in your Reels' views and engagement. Start using them in your strategy today and watch your content thrive!